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Getting The Most Out Of Your Sharing Buttons

I’ve spent some quality time with social sharing buttons mostly because of my experience developing a social sharing plugin for WordPress. Most of that time was spent researching best practices and...

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Coachella: Youtube's Livestream, Tupac Hologram and More, Insights Lab Episode 8

Music festivals aren’t a new venue for brands to market to consumers, but State Farm’s partnership with Coachella has taken it to a new level with the live streaming via YouTube (#coachellalive) and...

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Understanding the Social Web: Social, Interest and Brand Graphs, Insights Lab...

There’s been lots of buzz recently around social, interest and brand graphs. In this week’s Insights Lab episode, Michelle Goodwin, Account Executive on our PR & Social team, explains the...

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Reaching Teens through Social Media

‘If you are not online, you are completely out of the loop ‘ you don’t have a life, you don’t really exist,’? is how one thirteen-year-old describes the importance of being online. For teens, it...

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Why Twitter Is Like a 7 Year Old Human

This week Twitter turns 7 years old. So let’s use PBS’s child development tracker to see how the social giant compares to an actual 7 year old human. Image Source: Thinkstock  ‘Seven-year-olds enjoy...

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This Is Not About Marketing

Photo Source: www.latimes.com It’s about the behavior enabled by social media and how we still have a lot to learn about being a community that lives, breathes, watches, shares and does just about...

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How Celebrities Use Twitter to Build Their Brands

Move over Ashton Kutcher. While he was the first Twitter user to get one million followers, many other celebrities have joined the Twitter bandwagon and many of them now have several million followers....

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Twitter’s New Profile Means New Strategy for Brands and Users

This past month, social media darling and now publicly-held corporation, Twitter, announced an upcoming redesign of its user profiles. The updates were first unveiled on select VIP profiles, including...

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A Few Predictions for the Social Media Landscape in 2016

2015 has been a big year for social media ‘ Facebook announced new video experiences, Instagram opened up its long-exclusive ad platform and Snapchat launched its ‘Discover’? feature to name a few....

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